Feldspar gathers his hot young Turks about him. “Standing meeting!” he declares. “Today we break down the campaign for Pyrite Showers’ new album, The Burning Stream. It’s a very splashy blitz with a lot of force behind it, and our job is to add sizzle! Can I get mockups by EOD?”

“Sure, but how are you going to penetrate the target demo?” asks one of the Turks. “New media synergy?”

“TV Juniors?” asks another.

“Street teams?”

“Flash mobs!”

“Nope,” grins Feldspar. “Better yet–we’re going viral.”

Six million people in the 18-32 bracket have difficulty explaining this to their doctors.