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Daily Archives: March 24th, 2010

Pearl

“We only refer to them as ‘click-bricks.'”

“But it’s your trademark!” says Pearl. “Even if you’re worried about genericization, you can still say LEGmmppphh!”

“‘Bricks,'” says the foreman, sweaty hand on Pearl’s mouth. “Otherwise–” his eyes dart toward the massive, glossy enclosure dominating the factory.

“Is that a computer?”

“Only in the crudest sense. It’s a comprehensive trademark-enforcement solution. It does more than mine data. It listens. It enforces.”

“But it’s enormous,” says Pearl. “Baroque! What did you make it out of?”

The foreman stares at him.

What do you fucking think we made it out of,” he hisses.